Consensus

Consensus is beset with contradictions. A consensus takes form as a wraith out of the mists, suddenly everyone seems to be concerned about the same topic and leans towards one convergent view. Yes of course there are always the controversial ones either with heads buried deeply in the sand or with backs firmly planted against the general trend. It is remarkable how from one day to another a topic arises and people, apart from these exceptions, all seems to hover around a consensus view. We are born with this innate desire to seek out the middle ground and conform, at a subconscious level, almost without rational monitoring.

That said, the consensus wraith does not just materialise out of the ether, the thought, the idea, the spark, the argument position is seeded. Seeded by a leader, a very lowercase leader. Just one that thinks for them self. Most people follow received ideas, just a few have, from time to time, that original thought. But then it has to be broadcast, to be put it out there, no point just being internalised. That separates the little player from the bigger player, how socially connected and the potential sphere of influence one is against another. We are not talking here about the greatness or otherwise of the 'original idea', just the social connectivity and how potentially fast it can spread out. The capital letter Leaders do not necessarily have to have original ideas, but they do need to be connected with a circle who do generate ideas. They can then use their perceived status to broadcast those worthy ideas more widely, ensuring a faster pickup and a greater chance of entering into the public conscious.


Which idea gets picked up, and which idea, though intellectually far more profound or relevant, is cast aside, is another aspect of this almost sub-conscious sensing for the common ground. Our expectation is that the strength of the argument, or the higher moral ground, or overturning a gross injustice, or a razor sharp insightfulness that cuts through the fog of confusion is what inspires these new ideas. Occasionally it is one or another or combination of these worthy ideals. More often it is just timing.  Some ideas just hit the right note, at the right time, making relevant comment, about something that is on the surface or is bubbling away just under the surface of conscious thought. It is just ripe to be picked up. It is not necessarily an amplification of, or bringing clarity to, something already out there. It often is but it can be an entirely novel idea that just happens to ripen at that time when people are ready for it. There is no better explanation. 

We are beginning to discover that the thoughts that we hold in our minds are not direct products of the conscious and therefore logical thought sequences but are a meld arrived at though sub-conscious processing of sensory imput, past experiences, memories and anticipations of social reaction. We justify the logic after the thought becomes conscious. Until that moment we have no conscious power to control the internalised processing.


There rest is all down to momentum. If broadcast widely the greater the chance it will be picked up, enter into the common domain, to be tested and balanced against all those social interactions, looking for concord, to be adopted or rejected. But from time to time a good idea hits the right or needed note, or offers a solution out of an impasse that is immediately picked up and reverberating in harmony becomes magnified and you get what we now might call a viral idea. It spreads like wild fire, it is just right for the moment.

So our would be leaders and other shapers of public opinion are all trying to plant seeds to form public opinion and swing consensus their way. We, the public, sway this way or that, trying to pick up signals from all our social interactions which way is the wind blowing today. We are the spontaneous consensus, unpredictable, contrary, perverse, whimsical, irrational but always with the majority behind us.